Identity Politics in your Playlist
Edited by Marc Eastmure
Everyone has their own personal preference of music, but could this taste be linked to wider gender imbalance? Smirnoff suggests it might be, collaborating with Spotify and Honey Dijon to release the ‘Equalizer’ application. The app rebalances users’ music playlists to a more suitable level of gender parity according to their listening history
The 2017 data demonstrates that all 10 of the ‘top 10 streaming artists’ on Spotify were men
Of the 899 individuals who have been nominated for the last six Grammy award ceremonies, 90.7% were men and 9.3% were women
Of the top 600 songs from 2012-2017 - as found in the Billboard’s year-end Hot 100 Chart - only 22.4% of the performing artists were women. Of the 2,767 songwriters credited by the songs featured in the 5 year study, only 12.3% were women. Female producers were found to represent just 2% in a subset of 300 songs across the time period.
Spotify has a dominant position in the international music streaming industry, with an impressive 30+ million song catalog and 20,000 new songs added daily. In 2017, Spotify reported 159 million monthly users. Its market dominance and large customer base reveal a capacity to significantly influence listeners and promote artists.
Does gender politics have a place
in personal music consumption?
The Guardian, ‘Why We Must Stop Framing Inclusivity As A Woman’s Issue’
The Guardian, 'From Pussy Riot, a lesson in the power of punk'; The Conversation, ‘Beyond Hashtag: How A New Wave Of Digital Activists Is Changing Society’
Japan Times, 'We Can’t Keep Waiting For Gender Equality: For Japanese Women, Progress Today In Saudi Arabia Feels Like 1986 All Over Again; The Guardian, ‘We Need Fair Representation: The Rise Of Female-led Record Labels’; United Nations, 'Legislation not enough to overcome cultural attitudes, practices inhibiting equal treatment for women, third committee told'
The Medium, ‘Music Strategy: An Essential Part of Modern-Day Branding’
Fast Company, 'Corporate Social Responsibility Just Self Interest'
The Australian ‘Frances McDormand’s ‘inclusion rider’ sets the movie bar low’
Both the object and provisions (ss 5, 5B) of the Sex Discrimination Act 1984 (Cth); Australian Human Rights Commission, 'A quick guide to Australian discrimination laws'